Deep Dives
Building an agency with only relationships
What if you built a business only based on relationships? No social media growth hacks. No algorithms to worry about. No content strategy. What if you only focused on building relationships and serving others? That’s what Brandi Bernoskie and her website agency, Alchemy & Aim, have done. In their words,
Building the alternative to Google Analytics
The throwaway tweet that led to the alternative to Google Analytics.
Building with the same online marketing strategy for 13 years
13 years ago, the first iPad was released in April. Instagram was released in October. The company, Buffer, started their content marketing. To this day, Buffer is still focused on content marketing at a whole new level. No focus on paid ads. No focus on big press releases. No flashy
Start a clothing brand with $5,000
$5,000 to a $1 billion valuation without venture capital? That’s what Sara Blakely and her company, Spanx accomplished. It took over 20 years, but Sara Blakely built a unicorn without venture capital. If you don’t know Spanx, Spanx is a clothing company focused on activewear and underwear
Building a Company to Not Get Rich
A software startup as a non-profit. How Ghost grew from $0 to $6.2 million.
